We are Jamaica's new fashion and lifestyle brand influenced by Caribbean people having to adjust to new norms.

As Covid forced the world to adjust to technological advances, we observed our customer personas changing drastically to only demanding what was deemed a necessity and an essential item. We also heard the cries for a brand that not only provided products but ease in accessibility, affordability and comfort. Let us introduce to you KIX, created to not only add the pep you desire in your step but to entertain, gainfully employ and inspire at a time as this.

KIX located at the Tropical Plaza smack in the middle of the half way tree welcomes everyone to its trendy, modern and contemporary designed store. At Kix we provide a wide variety of quality shoes for everyone.

Quality products are at the core of who KIX is as a fashion and lifestyle brand. From the inception we made a promise to our customers not to compromise the quality of our award winning brand, KIX is a sub brand of Lees Fifth Avenue who is synonymous for quality and has been around for generations.

Standing by our company’s promise of quality without compromise we always source our affordable and trendy kicks responsibly with our customers in mind. An approach that begins with advocating for fair trade followed by an intricate process of product selection. Manufactured at our facility in China, Kix was designed with heart and love. Long before our founder and CEO, Mr. Lee Issa began his journey in retail; he too was a consumer. Using the knowledge he garnered throughout the years he was able to select products and provide an experience that addressed the immediate needs of his customers. A trip to Kix is like having a conversation with a friend you haven't seen in years, there is always something new to discover. The line is also available on the Kix website at www.kixlife.com.


Becoming a global luxury lifestyle brand that inspires everyone to be open and accepting of change and is accessible to people everywhere.


Being a leader in providing quality products and services that promotes, raises awareness and supports underserved communities.


  • Teamwork
  • Reliable
  • Family Oriented
  • Love
  • Quality
  • Respect